Behavioural Science · Career Intelligence · Organisational Performance
Section 3
THE PROBLEM WITH CONVENTIONAL ASSESSMENTS
Most personality assessments tell you what category you fall into. They produce a label, a colour, or a four-letter code. What they do not tell you is which roles you will perform in, which environments will drain you, or how your specific combination of traits interacts with leadership, pressure, and change.
RutherfordINTEL™ is different. It maps 72 personality dimensions. It identifies your precise BehaviourDNA™ profile — one of 12 distinct types — and benchmarks it against 40,000 validated professionals across 3,000 functions. The result is not a label. It is a decision-making instrument.
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1
Behavioural Wiring
Your 12-type BehaviourDNA™ profile — how you are naturally wired to lead, decide, and operate.
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2
Environmental Fit
The role environments, team structures, and cultures where your profile thrives vs. where it struggles.
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3
Leadership Potential
Your natural leadership style, derailment risks, and development priorities.
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4
Career Direction
Up to ten aligned career paths ranked by compatibility with your profile and the market
Section 4
THE 12 BEHAVIOURDNA™ TYPES
Every professional has at least one of 12 behavioural types mapped across six polar factors or 60 sub-types. Understanding your type is the foundation of every RutherfordINTEL™ product — from career planning to executive succession. No two profiles are identical. Behavioural compatibility between a professional and their role environment is the single most reliable predictor of sustained performance — more reliable than credentials, experience, or interview performance alone.
The RutherfordINTEL™ platform gives organisations an objective, science-backed layer beneath every hiring and succession decision.
Screening & Hiring Assessment™ — evaluate candidate fit and risk for specific roles
Leadership Heatmap™ — map team-level behavioural strengths and gaps
Corporate Board Audit — assess director readiness and succession gaps
Leadership Development Audit — identify derailers and development prioritiesl
FOR INDIVIDUAL PROFESSIONALS
The Gateway RutherfordINTEL™ Assessment is the starting point. A complete behavioural profile, career direction report, and personalised debrief — available online, results delivered within 48 hours.